Product Spotlight
30 New Natural Origin Shades. Yes, Really!
Discover the Nature Strong color palette.
We bottled up 30 brand new shades that capture the role color plays in earth’s natural elements to empower (or in our case, Emflower) you to express yourself consciously. From everyday neutrals to bold statement-makers in both crème and shimmer finishes, here are the shades that will make you Achieve Grapeness.
Floral Tones
Dusty rose, carnation pink, and bright yellow crèmes (Knowledge is Flower, Big Bloom Energy, Make My Daisy) embody our love of blooms big and small. And of course, we love a Bloom with a View – a deep classic red that you can’t go wrong with.
Water Tones
Cobalt blue, lavender-gray, and a cool rain (Shore Is Something!, Right as Rain, Raindrop Expectations) channel water in all its forms. These creamy hues are like a wash of color on your nails.
Produce Tones
Deep purple, shimmery burgundy, and radish pink (A Great Fig World, Raisin Your Voice, Simply Radishing) nod to some of our favorite organic fruits and veggies, and Achieve Grapeness, a true violet with a touch of shimmer will transport you right to the vineyards.
Earth Tones
A pale peach nude, soft tonal pink, and a creamy pink pastel with a touch of purple (A Clay in the Life, We Canyon Do Better, Natural Mauvement) are everyday neutrals you can’t go wrong with, and for something earthy but bold, All Heal Queen Mother Earth is a rich crème teal we can’t get enough of.
The Finishing Touch
And last but not least, if you want extra shine and protection, we created a Top Coat specifically for Nature Strong that doesn’t compromise our natural origin nature. You don’t need a base coat before applying these shades–just paint, top, and you’re good to go.
